Turn passers-by into paying customers
10 million businesses advertise on Meta. Until now, none of them could buy your screens. Give FameCake one slot in your loop: we bring new local advertisers, run every post and pay you.
How we do it
The same audience as Meta. A fraction of the advertisers.
Digital out-of-home reaches as many people as Meta, yet only a tiny number of businesses have ever run an ad on it. We turn that audience into your advertisers.
10 million businesses already buy ads online. Barely 2% have ever bought out-of-home.
Same audience: billions of people every month*. The 10 million are on Meta because buying takes minutes. FameCake makes your screens just as easy to buy, so all of them can buy you too.
The Industry Agrees
"The future growth of OOH depends on accessibility. Making the medium easy to buy is crucial to unlocking smaller and mid-sized advertisers."
"I still believe if you can buy a campaign on social and search at 11 o'clock at night on a kitchen table, and you can't do the same in OOH, they will go elsewhere."
Pure upside. None of the work.
Found money
You're paid for slots that earn $0 today. Pure upside on time you were never selling.
Zero risk
No cost, no lock-in, no exclusivity. FameCake never undercuts your direct or programmatic sales.
Zero work
We win the advertiser, build the post, take payment and run it. No pitching, invoicing or chasing.
Live in 5 minutes
Add one tag to your loop and your screens are open for business. That's the whole setup.
The engine behind every post
An automated operation does the whole job
Scout
Wins the advertiser through search, social, vouchers, referrals and demand integrations.
We pay: marketingStudio
Produces, resizes and refreshes the advertiser's creative for your format.
We pay: AIWarden
Checks every post for content and brand safety, and sorts business from personal, before it plays.
We pay: AITeller
Collects the card and manages chargebacks and reconciliation.
We pay: payment opsLedger
Sends you a self-billed invoice with GST worked out. No invoices to raise.
We pay: finance opsConcierge
Handles the advertiser's questions and changes so you never field a ticket.
We pay: supportWatchtower
Watches every screen against its opening hours, flags a real drop-out at once and lines up your nearby screens to make up the plays.
We pay: infrastructureReporter
Proves every play back to the advertiser, so they come back for more.
We pay: platformYour numbers
What are you leaving on the table?
Work it out for one screen, then set how many you have. Every figure is yours to change.
what lands with you per play, in pence or cents
holds up to 6 advertisers per screen · min 1-in-12 to operate
typical people who see one screen each day
out of 6 that fit, with FameCake winning them for you
work out one, then multiply
Revenue you're not earning
A$4,927,500 every year
You'd only need to convert 0.10% of the people who pass each screen.
Based on 10-second slots, with 90 plays per advertiser each day. Give us a bigger slot and FameCake expands automatically to fill it.
Imagine earning that with zero work and no risk.
Add One Tag. Then Get Paid.
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Add the FameCake Slot
Drop our player into a 1-in-12 slot in your loop. Takes 5 minutes, works with any digital screen system, and your screens list themselves automatically.
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We Bring the Advertisers
Local businesses find your screens on FameCake, with photos, map pins and a page for every screen. We build and check every post, and you track each one in your dashboard.
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Get Paid
That's the last thing you do. About a week after each post finishes, we self-bill you and Stripe pays your bank. No invoice from you.
You stay in control
Your screens. Your rules.
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Rules for each network
Allow, review or block posts by type across your screens. We can set a stricter rule for one network or site, so a shopping centre can hold personal posts for review while business posts go straight on.
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See it before it plays
A post that waits for you shows its artwork at your screen's exact shape, with the rule that held it. Approve it in one tap.
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Or leave it to us
Every post is checked for content and brand safety before it plays. Most owners never switch approval on.
How we compare with programmatic
Same money. Half the work. A customer you'd never get.
Programmatic pays about the same, but the effort is yours and the customer isn't new.
You earn, but you still do the work
- Pitch and package your inventory to agencies
- Approve every piece of creative by hand
- Raise the invoices, then reconcile and chase them
- Wait 60 to 90 days to be paid
...and it's demand from advertisers you already serve.
You earn the same, and do none of it
- We find, pitch and win the advertiser
- We build and check every ad; approval is optional and your call
- We self-bill with GST worked out, and Stripe pays your bank
- You're paid within days, up to 10× faster
...and it's a brand-new advertiser you could never have reached.
Same money. None of the work, new demand, paid 10× faster.
Ready to Start Earning?
Add one tag and let new local advertisers fill the time you're not selling. Apply in two minutes. We review every application by hand, usually within one working day.
Apply Now* Advertiser counts come from Jean-François Decaux, Co-CEO of JCDecaux, at the WOO Global Congress 2026: Meta at roughly 10 million advertisers, out-of-home at roughly 200,000. The audience figure is an approximation based on global urban population. Calculator figures are illustrative: net earnings per play depend on your agreement with FameCake, which funds marketing, creative, AI, payment, support and platform costs. The calculator assumes 10-second slots and 90 plays per advertiser per screen each day; a minimum 1-in-12 slot is required and FameCake expands automatically into any larger slot you dedicate. Payout timing allows for refunds and is typical, not guaranteed. Figures exclude GST where applicable.